Empowering Inclusive Children's Birthday Celebrations in Norway
T H E C H A L L E N G E
To address the legal requirement of parental participation in all children's in-classroom birthdays while fostering a sense of community support and eliminating financial burdens.
T H E S O L U T I O N
Bday App, a meticulously designed mobile application, seamlessly integrates crowdfunding and personalized postcards to empower Norwegian parents in creating meaningful and inclusive birthday celebrations.
D E S I G N F E A T U R E S
User-Friendly Interface: Bday App offers an intuitive and AI-assisted user-friendly interface, allowing parents to effortlessly navigate the process of gathering funds and designing unique postcards through pre-defined templates.
Collaborative Design: The app enables parents to collaborate with family, friends, and well-wishers, fostering a sense of unity and celebration within their social circles. Each contributor can add kroons (the local currency) as a heartfelt present, conveniently using the popular mobile payment app VIPPS.
Personalization: Parents have the freedom to collaboratively design postcards, ensuring a personalized touch that perfectly captures their child's unique personality and interests. Including heartfelt messages, these postcards create an unforgettable and treasured birthday experience for their child.
D E S I G N W O R K A N D P R O C E S S
User Experience (UX) Techniques:
- Conducted user research to understand the needs and preferences of parents.
- Applied information architecture principles to create a seamless navigation flow.
- Utilized interaction design principles to ensure an intuitive and user-friendly interface.
- Conducted usability tests with low-res prototypes and incorporated user feedback to refine the design.
- Conducted user research to understand the needs and preferences of parents.
- Applied information architecture principles to create a seamless navigation flow.
- Utilized interaction design principles to ensure an intuitive and user-friendly interface.
- Conducted usability tests with low-res prototypes and incorporated user feedback to refine the design.
Brand Techniques:
- Conducted user workshops and ideation sessions to gather insights on customization preferences.
- Designed flexible and customizable templates to allow personalization.
- Integrated heartfelt messages to create an emotional connection with the user.
- Created a sense of celebration and unity within the user's social circles.
- Logo Design
- Conducted user workshops and ideation sessions to gather insights on customization preferences.
- Designed flexible and customizable templates to allow personalization.
- Integrated heartfelt messages to create an emotional connection with the user.
- Created a sense of celebration and unity within the user's social circles.
- Logo Design
Visual Design Techniques:
- Designed clear and visually appealing elements for the user interface in Adobe XD.
- Implemented collaborative design features to enable collaboration with family and friends.
- Integrated popular mobile payment app VIPPS for convenient and secure transactions.
Human-Centered Approach:
- Placed the needs, motivations, and behaviors of the target users at the forefront of the design process.
- Conducted user interviews and usability tests to gather user feedback.
- Iteratively prototyped and tested the design to ensure it met user expectations.
- Incorporated user-centered design principles throughout the development process.
- Designed clear and visually appealing elements for the user interface in Adobe XD.
- Implemented collaborative design features to enable collaboration with family and friends.
- Integrated popular mobile payment app VIPPS for convenient and secure transactions.
Human-Centered Approach:
- Placed the needs, motivations, and behaviors of the target users at the forefront of the design process.
- Conducted user interviews and usability tests to gather user feedback.
- Iteratively prototyped and tested the design to ensure it met user expectations.
- Incorporated user-centered design principles throughout the development process.
I M P A C T
This was an innovative project that was not finally released because of the impressive growth in the market of big players using AI effects, like MSQRD or Snapchat among others. Anyway, the impact of this project can be measured in the following ways:
E X P E C T E D I M P A C T O F T H E P R O D U C T
Compliance with Non-Discrimination Laws: Bday App enables parents to comply with the legal requirement of participating in all children's in-classroom birthdays, promoting inclusivity and non-discrimination.
Strengthened Bonds: By embracing Bday App, parents can create lasting memories and strengthen family and community bonds through shared experiences and celebrations.
Financial Relief: The crowdfunding feature eliminates the financial burden often associated with birthday celebrations, making it more accessible for all parents to contribute.
Innovative Product: With the necessary resources and a dedicated team, Bday App would seamlessly integrate into Norwegian culture and have the potential to expand to other specific countries, offering innovative solutions for inclusive birthday celebrations.
Inclusivity at the Core: Bday App's product design champions inclusivity, reshaping societal norms around birthdays. It provides a platform where every child is equally celebrated, fostering a sense of belonging and acceptance. The user-centric design ensures that no one is left behind, empowering children and their families to fully embrace the joy of their special day.
Strengthening Social Connections: Bday App forges stronger social bonds within families and communities through its collaborative features. By involving loved ones in the creative process, the app becomes a catalyst for shared experiences, strengthening relationships and nurturing unity. Its design facilitates meaningful connections beyond birthdays, enriching everyday life.
Financial Accessibility: Bday App's product design removes financial barriers to memorable birthday celebrations. The intuitive crowdfunding mechanism empowers parents from all backgrounds to contribute, ensuring that no child's birthday is compromised due to financial constraints. This design innovation democratizes the experience, providing equal opportunities for every child to feel valued and cherished.
Transforming Traditions: The innovative design principles of the Bday App breathe new life into age-old traditions. Through intuitive interfaces and personalization options, the app empowers parents to craft unique birthday experiences. By leveraging the power of design, the app goes beyond functionality, leaving a lasting impression and creating treasured memories for children and their families.
Scaling Global Impact: Bday App's design potential extends beyond national borders. Its adaptability allows for cultural contextualization, resonating with diverse communities worldwide. As product designers, we have the opportunity to shape a global movement, transforming birthday celebrations into inclusive and meaningful experiences across cultures and geographies.
In the realm of Bday App, product design emerges as a catalyst for change, reflecting the values of inclusivity, connectedness, and accessibility. By harnessing the power of product design, Bday App has the potential to create a world where every child's birthday is a celebration of love, unity, and joy.
I M P A C T O F T H E P R O J E C T O N M Y D E S I G N C A R E E R P A T H
- Enhanced UX skills as a solo designer.
- Deepened understanding of Norway's culture and mobile payment adoption.
- Expanded product design consultancy role.
- Adapted to agile work process and rapid prototyping.
- Developed expertise in mobile payments.
- Improved prototyping skills using Sketch.
- Deepened understanding of Norway's culture and mobile payment adoption.
- Expanded product design consultancy role.
- Adapted to agile work process and rapid prototyping.
- Developed expertise in mobile payments.
- Improved prototyping skills using Sketch.